Our Story

Hey there fellow dog lovers! Let me tell you the tail (pun intended) of how our brand came to be.

It all started 3 years ago when my furry best friend Dudley had a bad reaction to a bag of shop bought treats from a well-known supermarket chain. Little did we know that the treats were chock-full of hidden nasties such as cereals, corn, sugar, derivatives, preservatives, and flavourings. It didn't take long for Dudley to develop a runny bum and a bad tummy - talk about a total paw-saster!

We rushed Dudley to our local vet who ran a few tests and discovered that he was allergic to wheat. After a lot of research, countless emails, and car miles, we finally stumbled upon a handful of fantastic natural treat suppliers who we now partner with to bring you the best of the best natural dog treats today.

But we didn't stop there. We realised that there were so many dog owners out there who were also struggling to find healthy, safe and delicious treats for their fur babies. That's when we decided to create a community of like-minded dog owners who share our passion for all things natural, nutritious and delicious.

So, we started a private customer Facebook group where dog owners could come together, interact, and share their stories, tips, and tricks. We wanted to create a space where people could feel supported, educated and empowered to make the best choices for their dogs.

And that's exactly what we did! Our community has grown into a tight-knit group of dog moms and dads who are passionate about giving their furry family members the very best. We've become a go-to resource for dog owners looking to go raw hide-free, learn more about the benefits of natural dog treats, and connect with other dog lovers who share their values.

So, whether you're a seasoned dog mom/dad or a brand new puppy parent, we're here for you. We're excited to be a part of your dog's journey and can't wait to see what the future holds. Thanks for being a part of our pack! 🐶💛